In today’s podcast Tim Tortora discusses how film and TV writers, directors, actors, producers & crew can get connected to the real producers in Hollywood, build their careers and network effectively. The ideas Tim shares are rooted in the entertainment industry, but apply across verticals and can be put to use by anyone who wants to stop working a job and start strategically building a career.
Online behavior is tracked and used by marketers to tailor advertisements and offers. As consumers start to use voice assistants to help them purchase the things they want, do their voices give away more about them than their keystrokes do?
Today we’re speaking with Martin Klarmann about research he and Ingo Halbauer conducted into the potential for voice retailers to predict consumer mood and how knowledge of a consumer’s mood could be used by those same retailers.
Gamification taps into our innate impulse to play. Practically speaking, it is the application of the game elements such as competition, ranking or scoring into what are traditionally non-gaming contexts. It is also one of the most promising trends in marketing.
In today’s podcast Margee Hocking, head of enterprise accounts for the engagement and gamification platform CataBoom, discusses gamification and how it is being used to level up the effectiveness of today’s marketing campaigns.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, maps out the landscape that surrounds the intersection of fashion, social media and young consumers. She shares where trends originate, how they are amplified and why “dress for success,” might just start to involve sweats.
In today’s podcast Alyssa Gelbard discusses personal branding, older job hunters and how to approach the third act of your career.
Alyssa Gelbard is the Founder and CEO of Point Road Group, a unique branding firm that helps companies make better brand impressions through their people. Point Road Group, a woman-owned and woman-led company, also strengthens personal brands of executives to support a job or board search.
Leading a talented team that advises diverse companies, executives and board directors,
Alyssa is passionate about strategically improving brand impressions to drive business and
career success. She is an expert and frequent speaker on personal branding, LinkedIn, communications and marketing yourself for a board seat.
People compare themselves with other people. It’s human nature.
Today we’re speaking with Professor Jing Xu about how these comparisons with others impact people’s subsequent purchasing decisions.
Our conversation explores the different feelings elicited by upward and downward comparisons, the mechanisms that drive these feelings, the subsequent impact of these comparisons and the factors that modify these outcomes.
In today’s podcast Sadie Cheng discusses how brands should be teaming with young creators.
Sandie Cheng is a producer, actor, writer, podcaster — all around storyteller. After graduating from Cornell University with a degree in psychology with a focus on moral psychology and creative writing, she made her way to New York City to pursue a creative career in writing and way too much improv in dive bar basements. She trained in the Meisner acting technique at the rigorous conservatory, Maggie Flanigan Studio, and improv with a focus on the Harold at Upright Citizens’ Brigade. Her work strives to champion marginalized voices and women of color, and she strongly believes art is meant to challenge the status quo.
Sandie is the Head of Social at CONVICTS, a purpose-driven brand and creative agency that aims to make the world a better place through original storytelling. She is also currently producing a TV pilot called Imposters, a heartfelt comedy about a group of hapless students of color as they navigate college scandals, DEI committees, and imposter syndrome, all while staying ahead of the curve. Sandie’s writing has appeared in Cosmonauts Avenue, Bustle, PopSugar, Hyphen Magazine, and more.
In today’s podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer’s communications and marketing strategy and how to make the most of your PR efforts.
Considered a “visionary with a finger on the pulse of the industry” by PRWeek, Tiffany Guarnaccia is the Founder and CEO of Kite Hill PR and the Founder of Communications Week. Tiffany is a mother to her daughter, Lily, and resides in New York City.
Since founding Kite Hill PR, Tiffany has been recognized as one of PR News' Women to Watch, a DMN Hall of Femme and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC”, “Most Powerful PR Firms” and “The Best 50 PR Firms in America” by the Observer, a Best Place to Work by PR News and one of "America's Best PR Agencies" by Forbes.
Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post. Earlier in her career, she was at the center of the music industry’s most disruptive years as a PR director at LimeWire and eMusic.
Young consumers research brands.
Young consumers care about experiences.
Young consumers have leaned into authenticity.
And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers’ love of big box stores, explaining how it squares with the other things we know about young consumers and outlining what it means for brands.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Click here to sign up for Ypulse
”It all comes together in the truism, “Trust takes years to make, a second to break, and forever to repair.” It’s a saying that’s not just true for people, but also for businesses. It’s trust that allows a person to voluntarily hand over payment, expecting the company will live up to its promises.”
– Ed Chambliss, A One-Legged Stool
In today’s podcast Ed Chambliss discusses his new book, A One-Legged Stool, how catering to shareholders has broken business and what can be done about it.
Click here to purchase the book
Consumers live on social media. It’s where they find their news. It’s where they search for information. It’s where they discover content. It’s also where they scroll, scroll and scroll right past your brand’s posts – unless you grab their attention.
But what kind of posts not only stop the scroll, but also generate a like? Despite being a very visual medium, there is very little research into the characteristics that make visuals work well on social media. Bill Rand and Gijs Overgoor have changed that.
Our conversation with them explores their recent research into the relationship between visual complexity and consumer likes.
Click here for the Research Article
”Companies are social systems, not machines.”
– Richard Hawkes, Navigate the Swirl
In today’s podcast Richard Hawkes discusses his new book, Navigate the Swirl, and some of the practical steps that leaders can take to accelerate transformation in their organization.
Click here to purchase the book
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the "Main Character Energy" trend that is so popular with GenZ and Millennial consumers.
A discussion with Will Scott, the author of The Culture Fix, about how to have some of the difficult conversations we need to have with employees at work.
Gabriella Mirabelli interviews Dr. Neil Morgan about marketing performance assessment.
Gabriella Mirabelli interviews Adam Bandelli, the author of Relational Intelligence, about how people can build better relationships with coworkers and clients.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about NFTs and cryptocurrency.
Gabriella Mirabelli interviews Tyler Holden from Lippincott about how a company’s people can be activated to improve brand value.
Gabriella Mirabelli interviews Professor Rod Duclos about his research into how to effectively tag content and products.
A discussion with Brian Hartzer, the author of The Leadership Star, about how to build engagement in your organization or team.
Gabriella Mirabelli interviews imimobile’s Ramy Riad about the power of messaging with customers.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the Metaverse.
Gabriella Mirabelli interviews Sushil Prabhu about micropayments and how his company Dropp will revolutionize commerce.
Gabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey.