Info

Up Next with Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.
RSS Feed
Up Next with Gabriella Mirabelli
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June


2019
January


2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


All Episodes
Archives
Now displaying: 2020
Dec 17, 2020

In early December 2020, YPulse, the leading authority on GenZ and Millennial opinions and behaviors, released a trend report on the state of young consumers’ mental health.

In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, VP of content at YPulse, about what their research means for brands, employers and society at large.

Dec 10, 2020

Venture Capital has a bit of a homogeneity problem. In 2018, 82% of VCs in the US were men, 70% were white and 40% attended either Harvard or Stanford. That’s right, 40% hail from just two schools.

Nikita Thakrar, the Co-founder & Director of Included VC, is working to change that.

Included VC is a unique ‘Venture Capital MBA’ for individuals from diverse communities, providing access, opportunity and knowledge into the world of Venture Capital.

They have set out to change this vicious cycle by changing who is included in the ranks of the VC population.

Dec 3, 2020

Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is coming out with McGraw Hill on January 12.

In this episode Gabriella and Michael discuss hype and how anyone can harness its power.

Nov 19, 2020

COVID-19 infection rates are growing exponentially. Even with a vaccine on the horizon, it will be some time before everyone is vaccinated and life can return to usual. In addition to mask wearing and social distancing, one of the critical ways to support the economy is through comprehensive testing and robust contact tracing.

Loud-Hailer is a technology company that provides a cutting-edge contact and facility tracing solution.

Our Guest, Jack Chen, is the CEO and co-founder of Loud-Hailer. He and his team are working to get everyone safely back to work.

Nov 12, 2020

One of the behavioral changes that happened as a result of COVID was the loss of the commute. People certainly complained about their commutes before COVID, but are they happy now that it’s gone? Does an absence from bumper-to-bumper traffic make our hearts grow fonder for the road (open or otherwise)?

The answers to these questions might just surprise you.

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about transportation & car ownership.

MaryLeigh Bliss, their VP of content, discusses what their research can tell us.

Nov 5, 2020

People often like to think that art and music are things that are distinctly human, personal and ultimately, not predictable. We don’t like thinking that a machine knows us better than we know ourselves or that our own tastes are something that can be boiled and predicted.

FuturePulse is working to create a technology platform that does just that. It’s a EU backed project that’s working to accurately predict trends on social media and streaming platforms.

Our Guest, Daniel Johansson, is a researcher and analyst at the Linnaeus University in Sweden as well as at the Spotify-backed company Soundtrack Your Brand. In our interview we talk to him about FuturePulse and what it takes to predict a hit before it happens.

Oct 29, 2020

A conversation with Dr. Sourjo Mukherjee, an Assistant Professor at Audencia Business School and consumer researcher who specializes in behavioral issues in marketing.

This episode focuses on brand activism and its impact on consumer behavior.

Oct 22, 2020

John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

In this episode media and tech journalist Josh Sternberg tackles the thorny issue of whether or not the $325B business of digital advertising … actually works.

Oct 15, 2020

Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to use e-commerce, brick and mortar revenue comprised $869.4B of the 2019 season’s total revenue.

What can we expect in 2020?

This interview explores what consumers are planning for the holidays and what it means for brands.

Oct 8, 2020

Today we’re speaking with Rick Lane a strategic advisor and the CEO of Iggy Ventures LLC.

He’s an expert on the future of work, looking at how a range of technologies are fusing the physical, digital and biological worlds and how they impact all disciplines, economies and industries.

Our conversation focuses on Section 230 of the 1996 Telecommunications Act.

Oct 1, 2020

Viktoria Degtar is the Global Chief Revenue Officer at Time, Maya Draisin its SVP of progress marketing and Radhika Prakash the SVP of Brand and Strategy. Together these three impressive women form part of Time’s Sales and Marketing leadership team.

For almost a century, Time has been one of the most important cultural voices in the United States. This team is working together to make sure it continues to play a pivotal role in the cultural conversation of the next 100.

Sep 24, 2020

As a result of the Coronavirus there are record numbers of people who have been furloughed or lost their jobs. It doesn’t feel fair. This wasn’t the way things were “meant” to be. It’s hard to get back up when you’ve been knocked back.

The key to finding purchase – is working through it. As Winston Churchill said, “Continuous effort – not strength or intelligence is the key to unlocking our potential.”

Which is why we’re speaking with Christine Goerke.

She is one of the leading dramatic sopranos in the world and has sung much of the great soprano repertoire in the most important opera houses of the world, but her journey was not without its challenges. 

Sep 17, 2020

Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going to wait their turn to have an impact and they expect the brands that want their dollars to support their vision.

MaryLeigh Bliss, VP of content at YPulse, discusses what their research tells us about which issues matter most to young consumers and what they expect from brands.

Sep 10, 2020

Today we’re speaking to Daniel Glazer an American technology lawyer, strategic business advisor, and the founding partner of Wilson Sonsini's London office. Working out of London, he advises companies from the UK and Europe that moving into their US life cycle. 

Sep 3, 2020

Gabriella Mirabelli interviews Wil Shelton, the founder of Wil Power Integrated Marketing, a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach multiracial consumers.

Aug 27, 2020

Going viral isn’t a strategy – it’s an outcome of the right video at the right cultural moment.

But that said, Tod’s agency hits it out of the park more often than most. Engaging with audiences in an attention economy has always been important – and challenging – but things are being brought to a whole new level with COVID19.  

Today we’re speaking to Tod Plotkin about how his agency reliably delivers emotion and viewer engagement.

Aug 20, 2020

Lockdown. Quarantine. One day indistinguishable from the next.

After spending so much time at home, how are young consumers feeling about the place they call home?

What’s changed? What hasn’t?

YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about home sweet home.

Aug 13, 2020

Over the past 7 years, Daniel Cheetham has focused on innovation and built, from the ground up, a technology and innovation offering at Happy Finish.

His team of engineers, scientists, storytellers and artists have made Happy Finish known as world leaders in the creation of immersive experiences across AR, VR & MR and in utilizing AI for creative content purposes.

In this episode Daniel speaks about innovation and how to harness AI, AR, VR & MR to better connect and engage with consumers.

Aug 6, 2020

Josh Sternberg. Josh Sternberg is a journalist covering media, tech and business. Most recently, he was the Media and Tech Editor at Adweek.

He’s currently editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.

Today's conversation digs deep into brand studios, digital publishing & the current state of the media landscape.

Jul 30, 2020

As a result of the Coronavirus there are record numbers of people who have been furloughed or lost their jobs. It’s led to a fair amount of reflection. If we are what we do, then who do we want to be? Is now the time to take a leap and pursue that dream? What does that feel like? How might things unfold?

This is why today we’re speaking with Paul Mecurio. He’s known as an Emmy and Peabody Award Winning comedian, actor and producer and he knows more than a thing or two about career change. Because before he found success in entertainment, Paul worked in law and investment banking. Our conversation explores his career journey.

Jul 23, 2020

Covid19, it has changed everything.

After tracking exactly how Covid19 has impacted young consumers daily lives, it’s time to look ahead at what comes next. How consumers are feeling about the future. What’s changed. What hasn’t.

Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. She’s here to discuss what their research can tell us about retail’s new normal.

Jul 16, 2020

Today we’re speaking with Ira Rosensweig one of the co-founders of Crew-in-a-Box, a revolutionary television and commercial remote production solution that enables media companies execute high quality work … remotely.

Jul 2, 2020

Today we’re welcoming back digital strategist and Victory Medium Founder Zach Edwards.

 

In this episode we discuss what the California Consumer Privacy Act (CCPA) means for consumers, brands, apps and digital publishers.

 

Some of the topics included in our conversation are:

  • The consumer protections that CCPA puts into place;
  • How a service provider (3rd party) can simultaneously become a 1st party, no longer be protected by the Service Provider Exemption and need to comply with CCPA;
  • Why companies need to be careful as they look for new ways to monetize their data lakes;
  • How the concept of the Internet of Things, smart TVs and “household” devices are covered by the CCPA;
  • How environmental collection of data over Bluetooth technology (in CA) is likely to change;
  • Why CCPA will not result (we hope) in GDPR-style banners about cookies; and,
  • How Zach fixed how Google Alerts work so that they will now arrive in your inbox when you want them too.
Jun 25, 2020

An interview with Inderjit Birdee, the Co-Founder and Head of Strategy at AI Music. Indi has been pivotal throughout the company’s early growth as they revolutionize the way music is both produced and consumed.

AI Music’s artificial intelligence (AI) technology empowers the dynamism behind music. With applications across the music, media, and advertising landscape – they enable the production and adaptation of music - tailored to individual habits and needs.

The interview discusses what AI means in the context of the music industry and how it can be leveraged to improve listener experiences. We also explore adaptive music and how AI can be used to create a better contextual environment for brand messages.

1