Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about social media platforms, where they're spending their time ... and why.

A conversation with Jordan Babineaux about his new book, Pivot to Win, how he made it to the NFL and then successfully pivoted from playing into becoming a sports broadcaster, entrepreneur, and business executive. He currently serves as the “voice” of the Seattle Seahawks on both television and radio, while also helping organizations, teams, and leaders navigate their pivots. 

J. Byrne Murphy’s captivating memoir, Le Deal provides valuable lessons for students, entrepreneurs and business leaders.

In today’s podcast Byrne discusses his book and shares some of the business insights and lessons he learned while building McArthurGlen, the developer/owner of the first fashion outlet centers in Europe.

A discussion about how anxiety relates to consumer behavior, why we saw certain activities and purchases increase during the pandemic and what we are likely to see as the pandemic ends.

A lot is written about programmatic advertising and brand safety, but the same cannot be said about the impact of website quality. As a result, marketers have been making decisions on instinct. Thanks to research on the topic, marketers’ decisions can lean a little less on their gut and a little more on the science of human behavior. This episode explores a recently published article concerning programmatic advertising and website quality.