In today’s podcast Sadie Cheng discusses how brands should be teaming with young creators.

 Topics include:

• The value of diversity and why working with young creative voices can help brands authentically connect to audiences.
• The power of empathy – in both creative and traditional management.
• The importance of understanding the cultural zeitgeist when assessing new social platforms.

Sandie Cheng is a producer, actor, writer, podcaster — all around storyteller. After graduating from Cornell University with a degree in psychology with a focus on moral psychology and creative writing, she made her way to New York City to pursue a creative career in writing and way too much improv in dive bar basements. She trained in the Meisner acting technique at the rigorous conservatory, Maggie Flanigan Studio, and improv with a focus on the Harold at Upright Citizens’ Brigade. Her work strives to champion marginalized voices and women of color, and she strongly believes art is meant to challenge the status quo.

Sandie is the Head of Social at CONVICTS, a purpose-driven brand and creative agency that aims to make the world a better place through original storytelling. She is also currently producing a TV pilot called Imposters, a heartfelt comedy about a group of hapless students of color as they navigate college scandals, DEI committees, and imposter syndrome, all while staying ahead of the curve. Sandie’s writing has appeared in Cosmonauts Avenue, Bustle, PopSugar, Hyphen Magazine, and more.

In today’s podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer’s communications and marketing strategy and how to make the most of your PR efforts.

Topics include:

• How PR is evolving and how you should be using it.
• How you (or your PR partners) should be crafting pitches.
• What you should think about when interviewing potential PR partners.
• How in-house communication and external PR teams should work together.

Considered a “visionary with a finger on the pulse of the industry” by PRWeek, Tiffany Guarnaccia is the Founder and CEO of Kite Hill PR and the Founder of Communications Week. Tiffany is a mother to her daughter, Lily, and resides in New York City.

Since founding Kite Hill PR, Tiffany has been recognized as one of PR News' Women to Watch, a DMN Hall of Femme and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC”, “Most Powerful PR Firms” and “The Best 50 PR Firms in America” by the Observer, a Best Place to Work by PR News and one of "America's Best PR Agencies" by Forbes.

Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post. Earlier in her career, she was at the center of the music industry’s most disruptive years as a PR director at LimeWire and eMusic.

Young consumers research brands.

Young consumers care about experiences.

Young consumers have leaned into authenticity.

And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers’ love of big box stores, explaining how it squares with the other things we know about young consumers and outlining what it means for brands.

Topics include:

• How young consumers define luxury.
• What young consumers’ love for big box stores means for specialty retail brands.
• How young consumers’ main character energy relates to their mass merchandise purchases.

YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.

Click here to sign up for Ypulse 

”It all comes together in the truism, “Trust takes years to make, a second to break, and forever to repair.” It’s a saying that’s not just true for people, but also for businesses. It’s trust that allows a person to voluntarily hand over payment, expecting the company will live up to its promises.”  

– Ed Chambliss, A One-Legged Stool

In today’s podcast Ed Chambliss discusses his new book, A One-Legged Stool, how catering to shareholders has broken business and what can be done about it.

Topics include:

• How we ended up in a place where stockholders are the only stakeholders that seem to matter.
• How governmental regulation can be used to inform consumers and unlock the market’s ability to be a positive force for change.
• Why it is business itself that is best positioned to change things.

Click here to purchase the book   

Consumers live on social media. It’s where they find their news. It’s where they search for information. It’s where they discover content. It’s also where they scroll, scroll and scroll right past your brand’s posts – unless you grab their attention.

But what kind of posts not only stop the scroll, but also generate a like? Despite being a very visual medium, there is very little research into the characteristics that make visuals work well on social media. Bill Rand and Gijs Overgoor have changed that. 

Our conversation with them explores their recent research into the relationship between visual complexity and consumer likes.

Topics include:

• The impact of visual complexity on the success of your Instagram post.
• The Instagram filter that gets the most likes. Seriously. They found the best one.
• Why you don’t want to have an asymmetrical image in your Instagram posts.

Click here for the Research Article