UN 217 - IJRM. Social Media Images & Consumer Likes (it’s not simple).

Consumers live on social media. It’s where they find their news. It’s where they search for information. It’s where they discover content. It’s also where they scroll, scroll and scroll right past your brand’s posts – unless you grab their attention.

But what kind of posts not only stop the scroll, but also generate a like? Despite being a very visual medium, there is very little research into the characteristics that make visuals work well on social media. Bill Rand and Gijs Overgoor have changed that. 

Our conversation with them explores their recent research into the relationship between visual complexity and consumer likes.

Topics include:

• The impact of visual complexity on the success of your Instagram post.
• The Instagram filter that gets the most likes. Seriously. They found the best one.
• Why you don’t want to have an asymmetrical image in your Instagram posts.

Click here for the Research Article