UN 226 - IJRM. Voice Retailers & Customer Mood Prediction.

Online behavior is tracked and used by marketers to tailor advertisements and offers. As consumers start to use voice assistants to help them purchase the things they want, do their voices give away more about them than their keystrokes do?

Today we’re speaking with Martin Klarmann about research he and Ingo Halbauer conducted into the potential for voice retailers to predict consumer mood and how knowledge of a consumer’s mood could be used by those same retailers. 

Topics include:

• The critical ways in which the retail experience through a voice assistant is different from traditional online shopping.
• The aspects of our speech that signal our moods.
• Why a retailer’s ability to know a consumer’s mood creates an ethical conundrum.