In today’s podcast Alyssa Gelbard shares the skinny on some of the biggest career and job search mistakes that people make – and how you can avoid them.

Topics include:

• The three worst networking mistakes you can make.
• The things you should never, ever, put on your LinkedIn profile (looking at you, you magic-working ninjas).
• Why dressing for success – and staying hungry – is important, if you want to make a good impression.

In today’s podcast Gabriella Mirabelli interviews Alyssa Gelbard about the power (and mechanics) of effective networking.

 Topics include:

• How to think about networking when you’re not actively looking for a job opportunity.
• How to effectively network on LinkedIn and one approach that you should never, ever, use.
• The etiquette around making introductions (for both the seeker and the giver).

In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, Chief Content Officer at YPulse, about how young consumers’ culture is feeding into food and changing what it means to be a foodie.

Topics include:

• The ways Gen Z’s relationship to food culture is different from Millennials.
• What Gen Z is eating, where they’re eating and how they feel about food content.
• What the evolution of foodie culture might be signaling about other cultural passions strongly linked with the Millennial generation.

In today’s podcast Carolyn Stern discusses her new book, the Emotionally Strong Leader, and outlines how understanding and embracing emotions can help leaders to better manage their people and organizations. 

 Topics include:

• The difference between having emotions and being emotional.
• How understanding your own emotions can help you to manage other people more effectively.
• How to be an empathetic leader without getting enmeshed in your team members’ challenges.
• Why being an emotionally strong leader is especially important when managing GenZ team members.

Marketers know that consumers use attribute information to help them make their purchasing decision, but a lot of advertising doesn’t include this information. Are these marketers making a mistake or are they winning market share … by sharing less?

Today we’re speaking with Professor David Soberman about how the model he and his colleague, Professor Yi Xiang can help marketers to better understand how to make decisions about whether or not to include product attribute information in their advertising.

Topics include:

• Why a less differentiated market sometimes leads to an increase in content rich advertising.
• How uninformative advertising can be used to create ‘artificial’ differentiation.
• Why the insights from this research might be even more relevant for high involvement products.

Click here for the Research Article  https://www.sciencedirect.com/science/article/pii/S0167811621000483