In the realm of fan engagement, SuperQuickQuestion, created by Dave Benson, has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection.

Key Issues Discussed in the Interview:

• Discovering the gold mine in solving business frustrations.
• The transformative power of truly listening in an initial sales meeting.
• The competitive advantage of doing less but doing it exceptionally well.
• SuperQuickQuestion's branding and revenue model, providing teams and sponsors with a branded experience and a mutually beneficial revenue stream.
• The significance of creating ephemeral, synchronous shared moments for fostering closer connections and genuine communication.

In today’s episode Tori D’Amico, YPulse’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences.

Topics include:

• Why 'pivot to video' shouldn't be an industry punch line.

• Why your SEO team is so important.

• Why journalists are so important for the marketing of news brands.

• Why local appeal might be less about geography and more about consumer identity.

• Which consumers are more likely to pay for subscriptions … and how to appeal to them. 

In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt, can do to help stop it.

Topics include:

• How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content.
• Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and transparent information ecosystem.

Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas.

In our interview Suman Kanuganti, CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights:

1. Personalized AI Training: Personal AI is trained on individual data, allowing it to mimic an individual's voice and provide tailored responses based on personal thoughts and experiences.

2. Ownership and Control: Users retain complete ownership and control over their conversations and personal data in the Personal.ai platform, ensuring privacy and security with the help of blockchain technology.

3. Future Potential: Personal AI can draft content, generate quick responses, and even, perhaps, allow you to reminisce with relatives after they pass.

Today, we're speaking with Alex Marthews, an expert in blockchain technology and privacy. In this interview, we dive into the intersection of blockchain, privacy, and data ownership, unraveling the challenges and implications that arise from the use of blockchain in marketing and beyond. 

Topics include:

1. Trust, Disintermediation, and Incentives:
   • Blockchain's potential to revolutionize industries and remove intermediaries sparks excitement, but the 'last mile' problem creates limits.
2. Privacy Implications in Marketing:
   • Delving into the world of marketing, we uncover concerns about data privacy and the potential for intrusive profiling.
   • The immutability of blockchain exacerbates these issues, as personal information becomes permanently exposed, making individuals wary of expressing their preferences.
3. Blockchain as a Tool in Context:
   • Evaluating the practicality of implementing blockchain, we discuss specific contexts where blockchain can be a valuable tool.
   • We delve into the considerations that firms must address, including privacy laws, long-term consequences, and the expense of handling privacy and persistence issues.