Today we’re speaking with Renji Bijoy, founder of Immersed, a company that is removing the constraints of physical offices and empowering users around the world to access portable, distraction-free virtual workspaces.

The conversation centers around the evolution of VR technology and what it means for both individual users and businesses.

Topics include:

• How VR technology has evolved the user experience.
• What users experience when they work in a virtual space.
• The expanding number applications for shared virtual environments - from business, to education, to live entertainment, the metaverse and more.
• Why Apple’s new VR headset is likely to be game changing.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers.

Topics include:

• The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities.

• Why YPulse had decided to retire the BIPOC label.

• How young consumers feel about the current state of representation in media, entertainment and gaming.

• The impact of authentic inclusion and representation on brand affinity.

Attention is at the heart of today’s economy. It may start with stopping the scroll, but success requires sustained engagement and holding attention beyond the first click. 

In today’s conversation David Schweidel discusses the research he and his colleagues have recently conducted into what drives sustained attention.  

Topics include:

• Why the news that people share on social media isn’t the same the news articles that they actually read.
• Why the language you use, the actual words and syntax, changes whether or not you sustain reader interest.
• Which types of emotions generate more engagement and how not all emotions are created equal.

Young consumers learn about all things cultural, political or commercial through social media. Anyone who wants to engage audiences, be they consumer products companies, lifestyle influencers or political movements, meet their audiences on social platforms. Like with everything else in our constantly changing world, social platforms themselves are evolving. TikTok is the latest social juggernaut disrupting the social media ecosystem.

Today we’re speaking with Michael Haenlein about not only where people are engaging, but how engagement on social platforms has been changing and what it means for everyone who uses them.

Topics include:

• How social media’s relationship with people’s real world lives has evolved.
• The ways in which TikTok is unique.
• Why anyone who wants to use TikTok for marketing should first set up their own account and start exploring.

Change in how marketers think about engaging with consumers is a constant and the rate of change is accelerating. 

NFTs are part of the new marketing landscape. What they are and what they mean to consumers is still being explored as is how they might function for marketers.

Today we’re speaking with Anatoli Colicev for a deep dive into NFTs and how they can bring value to brands.

Topics include:

• What NFTs are.
• How NFTs can expand the ways marketers engage with consumers.
• Why NFTs shouldn’t be treated like a one-off product release, but rather an ongoing marketing campaign.