In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.

Topics include:

• The difference between personalization and hyper segmentation.
• How AI and natural language processing is powering a 1:1 connection between marketers & their audiences.
• Why first party data is still a largely untapped resource … and the future of marketing.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods.

Topics include:

• The percentage of young consumers who feel that climate change represents an existential threat to existence.
• The factors that go into young consumers’ purchase decisions.
• Why price point is a critical part of any brand’s sustainable product offering and marketing message.

In today’s podcast Alyssa Gelbard shares the ins and outs of serving on a nonprofit board and how this work can fit into the larger arc of one’s career. 

Topics include:

• Why serving on a nonprofit board can not only do good, but also be good – for your own career development.
• How to prepare yourself to be an attractive nonprofit board candidate.
• What to expect when serving on a nonprofit board.

Communication is challenging. Management books abound to help professionals, who have advanced degrees and understand the complex context that surrounds their words, communicate more effectively.

Can a machine wade into this space and convincingly communicate with a person?

Today we’re speaking with Praveen Kopallé whose research uses natural language processing, deep learning and machine generated content to explore this question.

Topics include:

• If machines can write human-like reviews.
• If machines can synthesize user-generated reviews into useful summaries.
• The practical implications and ethical challenges associated with automatic content generation.