In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials.

Some highlights that were discussed:

• Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu.
• When forced to pick between streaming services and social media, 54% of young consumers choose streaming services.
• Social platforms are critical to content discovery, with 63% of young consumers saying that seeing show clips on their “for you” page or in their social feed, makes them want to watch shows.
• The long and the short of it is … that young consumer preferences are evenly split between short-form and long-form video content .
• Smartphones are the favored devices for young consumers to watch content - underscoring the importance of optimizing user experiences for mobile devices.

In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood.

Here are some of the topics covered:

1. Less is More: Everyone is skimming. Limit word usage and stick to the core ideas.

2. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you want to convey.

3. Use Formatting to Direct Your Reader: Headlines are signposts for your readers, guiding them to your main message.

4. Understand Your Audience: Write with an understanding of what your reader cares about and how it dovetails with the goal of your communication.

5. Make responding easy. Remove as much friction as possible. Make it clear what you want from your reader.  

In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences.

Topics include:

• Futurist Timeframes: Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability.
• Ethical Considerations: Explore ethical implications of recreating loved ones or past relationships within the Metaverse, highlighting the need for protocols and consent mechanisms.
• AI Assistance: AI could potentially alleviate mundane tasks and facilitate more efficient customer service. The key to implementation, according to Courtney, lies in consent and proper management.
• AI Verification: the necessity of consent and verification in AI use, highlighting issues arising from unverified and unauthorized information scrapings.
  
• Measuring Metaverse Success: For effective engagement in the Metaverse, take a community-first, sales-second approach. Successful implementation involves ongoing investment and proper resource allocation.
  
• Generational and Cultural Perspectives: There are notably different attitudes towards the Metaverse based on geographical location, with developing countries showing more excitement than developed nations.

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.

Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!