“The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How
In today’s podcast Allen Adamson, a renowned branding expert, co-founder of MetaForce and author of Seeing The How, brings his unique insights to the forefront, shedding light on how marketers can thrive in today's dynamic landscape.
Key topics discussed in this episode:
Rethinking Innovation: Why it's not about creating a better mousetrap but rather understanding and adapting to changing consumer needs.
The Role of Marketing: How marketers are in a prime position to drive innovation within their organizations by closely interacting with consumers and recognizing emerging trends.
Ethnographic Thinking: Customers can't see around corners are rarely predict their future desires, but if you come to the conversation with an ethnographer’s heart, there are some strategies marketers can use to truly connect with consumers and unlock innovative growth opportunities.
“What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.”
– Dr. Randal Pinkett, Data-Driven DEI
In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can take to improve their organization’s culture, climate, policies, and practices.
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In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses the attitudes and behaviors of young consumers across Western Europe.
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In this interview with Christopher Volk, author of The Value Equation, we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries.
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From the foundational importance of strong business models to the critical role of cash flow management and the often-underestimated significance of capital and asset efficiency, these key takeaways provide a roadmap for entrepreneurs, investors, and leaders to navigate the challenges and opportunities that come their way. By incorporating these lessons into their endeavors, individuals can position themselves for long-term success in an ever-evolving business landscape.
Today we’re speaking with Annetta Grant, an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives.
The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness in maintaining community engagement, and the delicate balance required to ensure successful and ethical crowdsourcing practices.
Topics include:
1. Definition of crowdsourcing and how it is distinct from, for example, user-generated entertainment content.
2. The benefits and risks of crowdsourcing and the importance of managing the crowdsourcing community to avoid negative repercussions.
3. The dynamics found withing crowdsourcing communities and importance of perceived fairness to the success of the crowdsourcing effort.