In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context.

Topics include:

• How young consumers feel about TikTok vis-à-vis other social platforms and media companies.
• How young consumers’ experience on TikTok is influencing their expectations about other platforms.
• What young consumers expect from brands if they want to engage with them on TikTok.

In today’s podcast Alyssa Gelbard discusses how the recruiting process and your employees’ communication behaviors impact your brand.

Topics include:

• How what you post on LinkedIn impacts your company’s brand.
• The ways in which you can (and can’t) leverage your teams’ LinkedIn profiles and posts.
• Why the experience of all job candidates (and not just the people you end up hiring) matters to your brand.

Brands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary.    

Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing.

Topics include:

• How ad disclosure impacts consumer engagement with branded content.
• The factors that marketing practitioners should consider when selecting one influencer over another.
• What the data means for how marketing practitioners work with influencers.