In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses about how young people are redefining commitment to their partners, friends, and with themselves.

Topics include:

• The way young consumers are redefining commitment.
• Explaining what a “situationship” is and why a lot of traditional ideas about relationships have gone out the window.
• How young consumers prioritize themselves, their friends and their relationships – and what it means for brands.

”It doesn’t matter what you do; you’re never going to eliminate pressure, insecurity, doubt, fear or anger, but you no longer need to let those feelings control you. Through preparation and changing the way you choose to show up every day, you can be better equipped to weather the next storm, whenever it may arrive.” 

- Bill Murphy, Thriving in the Storm

In today’s podcast Bill Murphy discusses his new book, Thriving in the Storm, and the principles that anyone can tap into in order to help them overcome any adversity.

Topics include:

• How to strengthen your mindset.
• What it means to ‘build your stress muscle’ and how to do it.
• How to stop yourself from anxiety cycling.

”Nothing compares to the thrill of innovating.”  Jump First, Think Fast

In today’s podcast Frank O’Connell discusses his new memoir, Jump First, Think Fast, and how his experiences have informed his approach to business.

Topics include:

• The relationship between marketing and product development.
• How to truly operationalize 'knowing your customer.'
• Why mindset can beat skill set.

Gamification is a hot topic with marketers, but not all gamification efforts will be successful.

Today we’re speaking with Magdalena Bekk. She and her colleagues have done research into when gamification works, when it doesn’t and why.

Topics include:

• How humans process information and what it means for gamification effectiveness.
• The way people determine what is relevant to them and how it’s linked to emotion.
• When gamification works and what this means for marketers.