Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space.

Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail.

Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business.

Topics include:

• Why paid acquisition is seductive to marketers, but slow and steady organic community growth can win in the long term.
• How and why social media platforms’ business models impact your business.
• Where and how to differentiate your consumer experience.

In the podcast, Laura Barajas, YPulse's Head of Strategic Services, delves into the current trends of media consumption among young consumers.

Topics include:

• Young consumers’ top ranked entertainment platform for video content.

• How young consumers feel about the value of paying for streaming subscriptions.

• Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content.

”In a business culture that values doing (execution) and thinking (strategy), we need to evolve toward feeling – a part that remains ignored in the world of business.”  

–  Mahendra Ramsinghani, The Resilient Founder 

In today’s podcast Mahendra Ramsinghani discusses his book, The Resilient Founder, and some of the practices that listeners can use to build resilience. 

Topics include:

• The truth about internal darkness and the entrepreneurial experience.
• Why it might be time to develop a ‘Psychological Quotient’.
• Why an unstoppable 24/7 attitude is often counter-productive.

The prices and value of cryptocurrency and NFTs have swung wildly over the past few years.  

Leaving many to ask, “How much is it actually worth… and why?

Today we’re speaking with Professor Z. John Zhang. His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management.

Our conversation seeks to answer this question and explores the value of cryptocurrency and NFTs from a marketing perspective and examines how collective belief influences perceived value and pricing.

 Topics include:

• How marketers look at value and why it’s a bit different from the way economists think it.
• The greater fool theory and how it does (and doesn’t) apply to cryptocurrency and NFTs.
• Why the value of a Birkin handbag might be useful when thinking about the value of an NFT.