The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress.

In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate economic and social impact through inclusive entrepreneurship. Our exploration centers around how reshaping the execution of business investment can empower small businesses, creating a positive impact on communities.

Topics include:

• Why an accelerator program is at the core of EforAll’s efforts. 

• Why coachability and a dynamic mindset is so important for entrepreneurial success.

• Why EforAll's theory of change leads them to focus on small businesses.

• Why the EforAll’s success metrics are so much better than the US average

In today’s episode Dan Coates, YPulse’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences.

Topics include:

• Why in-person experiences are back with a vengeance.
• What phigital means and why it’s an opportunity for brands.
• The mindset shift that’s behind where young consumers are spending their money.

Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management.

In today’s podcast Michael Maslansky, CEO of maslansky + partners, delves into the importance of effective communication and the challenges it poses in various contexts.

Topics include:

• The gap between what we say and what they hear.
• Why aligning to your audiences’ perspective can help you overcome communication challenges.
• Why context and word choice are so important.

In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier, Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy. 

Our conversation explores how sponsorship works, why it works, and how to make the most of it. 

Topics include:

•  Why sports sponsorship delivers a lot of bang for the marketing buck. 
• Why making consumers work a little bit can capture attention and positively influence consumer reactions. 
• The difference between brand positioning and brand image and how to use them when selecting the right sponsorship opportunity for your brand.