Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going to wait their turn to have an impact and they expect the brands that want their dollars to support their vision.
MaryLeigh Bliss, VP of content at YPulse, discusses what their research tells us about which issues matter most to young consumers and what they expect from brands.