New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.
A conversation with Dr.Sourjo Mukherjee, an Assistant Professor at Audencia Business School and consumer researcher who specializes in behavioral issues in marketing.
This episode focuses on brand activism and its impact on consumer behavior.