Today we’re welcoming back digital strategist and Victory Medium Founder Zach Edwards.
In this episode we discuss what the California Consumer Privacy Act (CCPA) means for consumers, brands, apps and digital publishers.
Some of the topics included in our conversation are:
- The consumer protections that CCPA puts into place;
- How a service provider (3rd party) can simultaneously become a 1st party, no longer be protected by the Service Provider Exemption and need to comply with CCPA;
- Why companies need to be careful as they look for new ways to monetize their data lakes;
- How the concept of the Internet of Things, smart TVs and “household” devices are covered by the CCPA;
- How environmental collection of data over Bluetooth technology (in CA) is likely to change;
- Why CCPA will not result (we hope) in GDPR-style banners about cookies; and,
- How Zach fixed how Google Alerts work so that they will now arrive in your inbox when you want them too.